Create a product

On Essentials you can create 2 products; on Flow, 5.

Create your product

Go to Products in the sidebar and click New product. The editor is organised into tabs along the top. Product type (on the General tab) is required; most other fields are optional.

General

Describe your product so the buyer knows exactly what they're paying for.

Name — what buyers see at checkout (e.g. "Workshop ticket — June 12").
Slug (URL) — the end of your checkout link (e.g. demo-purchase → /your-name/demo-purchase).
Product type (required) — used on your invoices. It does not change the VAT shown at checkout.
Terms & conditions URL (optional) — shown as a link on this product's checkout page. Leave empty to use your account-wide terms.
Who can buy this product? (under Right of withdrawal (herroepingsrecht)) — choose Businesses only (the buyer must enter a company name) or Businesses and private buyers (the buyer chooses whether they buy as a business or as a private person; a private buyer sees no company or VAT fields). Not set yet keeps the checkout working as before.
Description & highlights — a short description with the key benefits, written in the rich text editor (bold, italic, underline, strikethrough, bullet list, link). Shows on the checkout page.

If you sell to private buyers, you can add an optional Right of withdrawal checkbox for private buyers — a text a private buyer must tick before paying (max 1,000 characters). It is saved with the order and repeated in the buyer's confirmation email. Leave it empty for no checkbox.

You write this text, and you are responsible for it — bookto provides the checkbox, not legal advice. To help you start, the editor offers two suggestions (A service that starts right away and Digital content delivered right away); have them checked by your adviser before you use them. It also links to official information from FOD Economie and Your Europe.

Private buyers can also withdraw from a paid purchase with a button on their confirmation page — see What your buyer sees at checkout.

Products where you haven't chosen yet show a yellow Set who can buy label in your Products list.

Media

Product image (optional) — shown on the checkout page when a buyer opens your payment link. Recommended 1200 × 630 px, max 2 MB.

Pricing

Set the price excluding VAT — bookto adds VAT automatically based on the buyer's country.

Price (euro) — the price excluding VAT.
Discount (optional) — a fixed amount or a percentage. The editor shows the resulting price after discount live.
VAT rate (%) — standard Belgian rates are 21%, 6%, or 0%. Enter 0 for VAT-exempt products.

Emails

Every e-mail around this product, in six sections you can open one by one (bookto booking uses the same tab). The title line of each section shows ON or OFF.

1 Confirmation — every buyer gets one order confirmation right after paying; it is always sent. Switch Your own message in the confirmation ON to put your own Subject line (max 150 characters) and Email body at the top of it. While it is OFF, buyers get the standard confirmation and your text stays saved. The order summary and any delivery button always remain.
2 Before — not used for a product (there is no date to prepare for).
3 After — switch Follow-up e-mail ON to send one extra e-mail a number of hours or days after the purchase, with your own subject and message. Keep it practical (a thank-you, a next step); offers belong in your own mail marketing.
4 Service e-mails — e-mails bookto always sends when something happens, such as the receipt when a private buyer uses the withdrawal button.
5 Notifications to you — switch E-mail me after every sale OFF if you do not want a mail per sale. Your orders list still shows every sale.
6 Hand over to your mail marketing — shows whether your marketing checkbox is on. Using Zapier or a webhook? Catch the order.paid event and only add someone to a list when marketing_consent.given is true.

Buyers reply to your business e-mail address, so you do not need to type your address into the message.

Selling an appointment?

If buyers should choose a time and pay in one flow, use bookto booking. Create the checkout product for its price, VAT and discounts, then select it in the event type's Payment section. The buyer starts on the booking page, chooses a time, and pays through checkout while bookto holds that slot for 15 minutes. After payment, booking sends the appointment confirmation and manage link; checkout sends the order receipt. Start from the event type's booking page, not the product's regular payment link. Booking is currently available by invitation; open the booking dashboard if your account has access.

SEO (Flow plan)

Control how your checkout link looks when shared on LinkedIn, WhatsApp, Facebook, and more — OG Title, OG Description, and OG Image. Leave them empty and bookto auto-generates them from your product. Full details: How your link looks when shared.

Custom fields (Flow plan)

Ask buyers for up to 3 extra pieces of information at checkout (a size, a date, a confirmation). Each field has a name, a type, and a "mandatory" toggle. These fields only collect information — they don't change the price. Full details: Custom checkout fields.

When you're done, click Save (or Update product when editing). Your product is now live and has its own checkout link. Want to see it from the buyer's side? See What your buyer sees at checkout.

Product limits

The product limit counts all products — active and inactive. On Essentials you can have 2 products in total; on Flow, 5. If you reach the limit, you can't create or activate new products until you delete an existing one. Deactivating a product does not free up a slot — only deleting does.

If you downgrade from Flow to Essentials and have more than 2 products, all your products are automatically deactivated. You can then reactivate up to 2 and delete the rest.

Not sure where to start? Book a paid 30-minute call and we'll set up your first product together. Book a call →