Your first product is a "pick your brain" session — a paid (or free) conversation where someone gets 30 minutes of your expertise.
Why this one first? Because you already have everything you need. No materials to prepare, no downloads to create, no course to record. Just you, your knowledge, and a checkout link.
Before you start
Make sure these two things are done.
1. Your account details are filled in. Your business name, VAT number, and contact details appear on your checkout page and in order confirmations. Fill them in under My account. See Complete your account.
2. Your DPA is signed. This happened automatically when you created your account — bookto shows the Data Processing Agreement the first time you sign in. Nothing to do here, just good to know it's in order. More on what the DPA is.
Mollie account (optional at this stage). If your Mollie account is approved and you've saved your API key, you can set a real price. If not, no problem — set the price to €0 with a 100% discount and go live anyway. You can change the price later when Mollie is ready. See Connect Mollie.
Step 1 — Create the product
Go to Products in the sidebar and click New product. Here's what to fill in — feel free to copy the text below and adjust it later.
Name:
Pick my brain — 30 min
Description (for the checkout page):
A 30-minute one-on-one session where you get my undivided
attention on the topic of your choice. Come with a question,
a challenge, or just something you've been thinking about —
and leave with a clear next step.
Price: bookto adds VAT automatically, so set the price excluding VAT.
- If Mollie is connected: set your price. €45, €75, €95 — whatever feels right for 30 minutes of your time. There's no wrong answer, and you can always change it.
- If Mollie is not connected yet: add a 100% discount so the buyer pays €0. Your checkout page works — buyers just won't pay yet. There are no coupon codes in bookto; the discount lives on the product. See Setting a discount.
Step 2 — Set up the post-purchase email
This is the email your buyer receives right after purchasing. Open your product's After payment settings and find the post-purchase email.
Set a subject and body, then toggle it from Draft to Active — only active emails are sent. Then paste one of these two options.
Option A — You have a Calendly account (the free plan is fine):
Subject: Your session is booked — pick your time
Hi,
Thank you for booking a session with me. I'm looking forward to it.
Pick a time that works for you:
[your Calendly link]
If none of the available times work, reply to this email and
we'll find a moment.
Talk soon,
[your name]
[your email address]
Option B — You don't use Calendly:
Subject: Your session is confirmed
Hi,
Thank you for booking a session with me.
I'll reach out within 24 hours to find a time that works for
both of us. In the meantime — if you'd like to share what
you'd like to discuss, just reply to this email. That way I
can prepare and make the most of our time together.
Talk soon,
[your name]
[your email address]
Tip: always include your own email address in the message. That way your buyer knows where to reach you if something isn't right.
Step 3 — Go live
Save your product. Then grab its payment link (click Payment link on the product in your Products list) and test it yourself — fill in the form and see exactly what your buyer sees. For the full walkthrough, see Test, edit, and share your payment link.
Then share the link. In an email, on your website, in a LinkedIn post, in a DM. One link is all you need.
Two reads to set the mindset:
What's next?
Tomorrow you'll get an email about what your buyer sees after they pay — and how to customise that experience. For now: create the product, share the link, and see what happens.